Threat appeal communications: the interplay between health resistance and cognitive appraisal processes

Dickinson, Sonia; Holmes, Matthew

doi:10.1080/13527260903234356

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Authors

Dickinson, Sonia

Holmes, Matthew

Date

2011

Type

Journal Article

Metadata

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Citation

Dickinson, S. and Holmes, M. 2011. Threat appeal communications: the interplay between health resistance and cognitive appraisal processes. Journal of Marketing Communications. 17 (2): pp. 107-125.

Source Title

Journal of Marketing Communications

DOI

10.1080/13527260903234356

ISSN

13527266

School

School of Marketing

URI

http://hdl.handle.net/20.500.11937/43233

Collection

Curtin Research Publications