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    A collective, undifferentiated accounting profession: an Australian study

    Access Status
    Fulltext not available
    Authors
    Inglis, R.
    Shelly, M.
    Morley, C.
    De Lange, Paul
    Date
    2011
    Type
    Journal Article
    
    Metadata
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    Citation
    Inglis, R. and Shelly, M. and Morley, C. and De Lange, P. 2011. A collective, undifferentiated accounting profession: an Australian study. Accounting and Finance. 51 (3): pp. 711-731.
    Source Title
    Accounting and Finance
    ISSN
    0810-5391
    URI
    http://hdl.handle.net/20.500.11937/43823
    Collection
    • Curtin Research Publications
    Abstract

    A study of 386 potential and current members of the accounting profession inAustralia and South-East Asia provides evidence of the importance of threeattributes – brand/reputation, international recognition of qualifications andcareer opportunities – in the decision to join a professional accounting body.While these attributes are important, logit regression models indicate that theyare not discriminatory in the choice of professional body and suggest a perceptionof a collective, undifferentiated accounting profession. The marketing ofbrand/reputation and membership benefits may be a more efficient and effectivestrategy in attracting members and differentiating the profession if undertakenby a combined or coordinated professional body.

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