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dc.contributor.authorInglis, R.
dc.contributor.authorShelly, M.
dc.contributor.authorMorley, C.
dc.contributor.authorDe Lange, Paul
dc.date.accessioned2017-01-30T15:10:20Z
dc.date.available2017-01-30T15:10:20Z
dc.date.created2014-11-19T01:13:15Z
dc.date.issued2011
dc.identifier.citationInglis, R. and Shelly, M. and Morley, C. and De Lange, P. 2011. A collective, undifferentiated accounting profession: an Australian study. Accounting and Finance. 51 (3): pp. 711-731.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/43823
dc.description.abstract

A study of 386 potential and current members of the accounting profession inAustralia and South-East Asia provides evidence of the importance of threeattributes – brand/reputation, international recognition of qualifications andcareer opportunities – in the decision to join a professional accounting body.While these attributes are important, logit regression models indicate that theyare not discriminatory in the choice of professional body and suggest a perceptionof a collective, undifferentiated accounting profession. The marketing ofbrand/reputation and membership benefits may be a more efficient and effectivestrategy in attracting members and differentiating the profession if undertakenby a combined or coordinated professional body.

dc.publisherWiley-Blackwell Publishing Asia
dc.subjectDifferentiation
dc.subjectBrand
dc.subjectProfessional - accounting bodies
dc.subjectMembership
dc.subjectAccounting
dc.titleA collective, undifferentiated accounting profession: an Australian study
dc.typeJournal Article
dcterms.source.volume51
dcterms.source.number3
dcterms.source.startPage711
dcterms.source.endPage731
dcterms.source.issn0810-5391
dcterms.source.titleAccounting and Finance
curtin.accessStatusFulltext not available


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