Challenges of Marketing to Asian Consumers: Exploring the Influence of Different Cultures, Life Styles and Values on Consumer Behaviour in Asia
Access Status
Fulltext not available
Authors
Sharma, Piyush
Chung, C.M.
Erramilli, M.K.
Sivakumaran, B.
Date
2007Type
Book Chapter
Metadata
Show full item recordCitation
Sharma, P. and Chung, C.M. and Erramilli, M.K. and Sivakumaran, B. 2007. Challenges of Marketing to Asian Consumers: Exploring the Influence of Different Cultures, Life Styles and Values on Consumer Behaviour in Asia. In Handbook of Research on Asian Business, ed. Henry Wai-Chung Yeung, 125-143. Cheltenham, UK:: Edward Elgar Publishing.
Source Title
Handbook of Research on Asian Business