Challenges of Marketing to Asian Consumers: Exploring the Influence of Different Cultures, Life Styles and Values on Consumer Behaviour in Asia

dc.contributor.author	Sharma, Piyush
dc.contributor.author	Chung, C.M.
dc.contributor.author	Erramilli, M.K.
dc.contributor.author	Sivakumaran, B.
dc.contributor.editor	Henry Wai-Chung Yeung
dc.date.accessioned	2017-01-30T15:15:45Z
dc.date.available	2017-01-30T15:15:45Z
dc.date.created	2015-09-29T02:03:55Z
dc.date.issued	2007
dc.identifier.citation	Sharma, P. and Chung, C.M. and Erramilli, M.K. and Sivakumaran, B. 2007. Challenges of Marketing to Asian Consumers: Exploring the Influence of Different Cultures, Life Styles and Values on Consumer Behaviour in Asia. In Handbook of Research on Asian Business, ed. Henry Wai-Chung Yeung, 125-143. Cheltenham, UK:: Edward Elgar Publishing.
dc.identifier.uri	http://hdl.handle.net/20.500.11937/44683
dc.publisher	Edward Elgar Publishing
dc.title	Challenges of Marketing to Asian Consumers: Exploring the Influence of Different Cultures, Life Styles and Values on Consumer Behaviour in Asia
dc.type	Book Chapter
dcterms.source.startPage	125
dcterms.source.endPage	143
dcterms.source.title	Handbook of Research on Asian Business
dcterms.source.isbn	9781843769606
dcterms.source.place	Cheltenham, UK:
dcterms.source.chapter	7
curtin.accessStatus	Fulltext not available