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dc.contributor.authorLin, Chad
dc.contributor.authorJalleh, Geoffrey
dc.date.accessioned2017-01-30T15:16:12Z
dc.date.available2017-01-30T15:16:12Z
dc.date.created2015-12-10T04:25:55Z
dc.date.issued2015
dc.identifier.citationLin, C. and Jalleh, G. 2015. Evaluation of B2B pharmaceutical supply chain in Australia. In Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace, 56-79: IGI Global.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/44747
dc.identifier.doi10.4018/978-1-4666-8133-0.ch003
dc.description.abstract

© 2015 by IGI Global. All rights reserved. The pharmaceutical industry is one of the most innovative and research-intensive industries in the world. For example, five out of the top global Research and Development (R&D) companies were pharmaceutical companies. However, the industry is lagging behind other industries in adopting Business-to-Business (B2B) and supply chain technologies. With supply chain costs constituting around 25-40% of an organization's operating expenses, it is imperative for senior pharmaceutical executives to minimize this cost. Hence, the main objective of this chapter is to identify key B2B e-commerce management, evaluation, and benefits realization factors and challenges within the Australian pharmaceutical supply chain. The results of this study suggest that pharmaceutical companies not only need to carefully examine their B2B investment management and evaluation practices but also must invest in using appropriate evaluation methodologies for identifying and managing benefits, risks, and costs associated with their investments in B2B and supply chains.

dc.publisherIGI Global
dc.titleEvaluation of B2B pharmaceutical supply chain in Australia
dc.typeBook Chapter
dcterms.source.startPage56
dcterms.source.endPage79
dcterms.source.titleStrategic E-Commerce Systems and Tools for Competing in the Digital Marketplace
dcterms.source.isbn9781466681330
dcterms.source.chapter11
curtin.departmentSchool of Public Health
curtin.accessStatusFulltext not available


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