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    Gathering Linguistic Data from Multinational Companies: Inter-Cultural Communication in the Workplace

    Access Status
    Fulltext not available
    Authors
    Briguglio, Carmela
    Date
    2016
    Type
    Book Chapter
    
    Metadata
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    Citation
    Briguglio, C. 2016. Gathering Linguistic Data from Multinational Companies: Inter-Cultural Communication in the Workplace, in Alessi, G.M. and Jacobs, G. (eds), The Ins and Outs of Business and Professional Discourse Research: Reflections on Interacting with the Workplace, pp. 81-101. UK: Springer.
    Source Title
    The Ins and Outs of Business and Professional Discourse Research Reflections on Interacting with the Workplace: Reflections on Interacting with the Workplace
    DOI
    10.1057/9781137507686_5
    ISBN
    1137507683
    School
    CBS Faculty Operations
    URI
    http://hdl.handle.net/20.500.11937/45242
    Collection
    • Curtin Research Publications
    Abstract

    That much communication in international business, particularly in multinational companies, takes place in English, is a fact that faces little challenge. English is increasingly a global language, with estimates that nearly one quarter of the world’s population, or between 1.2 and 1.5 billion people, are already fluent or competent in it (Crystal, 1997). This trend is likely to continue in the foreseeable future (Crystal, 2012; Graddol, 2000 & 2006), and in the field of business, arguably even more so than in other areas (Bargiela-Chiappini & Nickerson, 2003; LouhialaSalminen & Charles, 2006). Economic developments on a global scale, new communications technologies, the explosion in international marketing and advertising, and mass entertainment have also promoted the continued expansion of English as a global “lingua franca”.

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