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dc.contributor.authorBriguglio, Carmela
dc.date.accessioned2017-01-30T15:19:38Z
dc.date.available2017-01-30T15:19:38Z
dc.date.created2016-06-09T19:30:14Z
dc.date.issued2016
dc.identifier.citationBriguglio, C. 2016. Gathering Linguistic Data from Multinational Companies: Inter-Cultural Communication in the Workplace, in Alessi, G.M. and Jacobs, G. (eds), The Ins and Outs of Business and Professional Discourse Research: Reflections on Interacting with the Workplace, pp. 81-101. UK: Springer.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/45242
dc.identifier.doi10.1057/9781137507686_5
dc.description.abstract

That much communication in international business, particularly in multinational companies, takes place in English, is a fact that faces little challenge. English is increasingly a global language, with estimates that nearly one quarter of the world’s population, or between 1.2 and 1.5 billion people, are already fluent or competent in it (Crystal, 1997). This trend is likely to continue in the foreseeable future (Crystal, 2012; Graddol, 2000 & 2006), and in the field of business, arguably even more so than in other areas (Bargiela-Chiappini & Nickerson, 2003; LouhialaSalminen & Charles, 2006). Economic developments on a global scale, new communications technologies, the explosion in international marketing and advertising, and mass entertainment have also promoted the continued expansion of English as a global “lingua franca”.

dc.titleGathering Linguistic Data from Multinational Companies: Inter-Cultural Communication in the Workplace
dc.typeBook Chapter
dcterms.source.startPage81
dcterms.source.endPage101
dcterms.source.titleThe Ins and Outs of Business and Professional Discourse Research Reflections on Interacting with the Workplace: Reflections on Interacting with the Workplace
dcterms.source.isbn1137507683
dcterms.source.placeUK
dcterms.source.chapter13
curtin.departmentCBS Faculty Operations
curtin.accessStatusFulltext not available


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