Illegal games downloaders vs illegal movies downloaders??!! Both are still criminal!!
Abstract
This study examines the difference perspectives between illegal games downloaders and illegal movie downloaders based on personal factors and social factors (T-Test analysis). A number of implications for businesses will be discussed, suggestions for future research are reviewed and the main contributions of the study will also be delineated.
Citation
Liang, Johan and Phau, Ian. 2012. Illegal games downloaders vs illegal movies downloaders??!! Both are still criminal!!, in Lee, Seung-Hee (ed), “Globalization and Marketing Performance”, Global Marketing Conference at Seoul, Jul 19-22 2012. Seoul, Republic of Korea: Korean Scholars of Marketing Science.
Source Title
Proceedings of the Korean Scholars of Marketing Science conference 2012
Collection
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