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    Illegal games downloaders vs illegal movies downloaders??!! Both are still criminal!!

    187104_65109_Liang_Phau_Illegal_games_downloaders_1_.pdf (229.4Kb)
    Access Status
    Open access
    Authors
    Liang, Johan
    Phau, Ian
    Date
    2012
    Type
    Conference Paper
    
    Metadata
    Show full item record
    Citation
    Liang, Johan and Phau, Ian. 2012. Illegal games downloaders vs illegal movies downloaders??!! Both are still criminal!!, in Lee, Seung-Hee (ed), “Globalization and Marketing Performance”, Global Marketing Conference at Seoul, Jul 19-22 2012. Seoul, Republic of Korea: Korean Scholars of Marketing Science.
    Source Title
    Proceedings of the Korean Scholars of Marketing Science conference 2012
    Source Conference
    Korean Scholars of Marketing Science Conference
    URI
    http://hdl.handle.net/20.500.11937/45539
    Collection
    • Curtin Research Publications
    Abstract

    This study examines the difference perspectives between illegal games downloaders and illegal movie downloaders based on personal factors and social factors (T-Test analysis). A number of implications for businesses will be discussed, suggestions for future research are reviewed and the main contributions of the study will also be delineated.

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