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dc.contributor.authorLiang, Johan
dc.contributor.authorPhau, Ian
dc.contributor.editorSeung-Hee Lee
dc.date.accessioned2017-01-30T15:21:27Z
dc.date.available2017-01-30T15:21:27Z
dc.date.created2012-09-06T20:00:56Z
dc.date.issued2012
dc.identifier.citationLiang, Johan and Phau, Ian. 2012. Illegal games downloaders vs illegal movies downloaders??!! Both are still criminal!!, in Lee, Seung-Hee (ed), “Globalization and Marketing Performance”, Global Marketing Conference at Seoul, Jul 19-22 2012. Seoul, Republic of Korea: Korean Scholars of Marketing Science.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/45539
dc.description.abstract

This study examines the difference perspectives between illegal games downloaders and illegal movie downloaders based on personal factors and social factors (T-Test analysis). A number of implications for businesses will be discussed, suggestions for future research are reviewed and the main contributions of the study will also be delineated.

dc.publisherKorean Scholars of Marketing Science
dc.subjectDigital piracy
dc.subjectTheory of planned behaviour (TPB)
dc.subjectNeutralization theory
dc.subjectGames piracy
dc.subjectMovie piracy
dc.titleIllegal games downloaders vs illegal movies downloaders??!! Both are still criminal!!
dc.typeConference Paper
dcterms.source.titleProceedings of the Korean Scholars of Marketing Science conference 2012
dcterms.source.seriesProceedings of the Korean Scholars of Marketing Science conference 2012
dcterms.source.conferenceKorean Scholars of Marketing Science Conference
dcterms.source.conference-start-dateJul 19 2012
dcterms.source.conferencelocationSeoul, Republic of Korea
dcterms.source.placeSeoul, Republic of Korea
curtin.department
curtin.accessStatusOpen access


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