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    The Influence of Materialism on Ecotourism Attitudes and Behaviors

    Access Status
    Fulltext not available
    Authors
    Lu, A.
    Gursoy, D
    Chiappa, G.
    Chiappa, G.
    Date
    2015
    Type
    Journal Article
    
    Metadata
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    Citation
    Lu, A. and Gursoy, D. and Chiappa, G. and Chiappa, G. 2015. The Influence of Materialism on Ecotourism Attitudes and Behaviors. Journal of Travel Research. 55 (2): pp. 176-189.
    Source Title
    Journal of Travel Research
    DOI
    10.1177/0047287514541005
    ISSN
    0047-2875
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/45783
    Collection
    • Curtin Research Publications
    Abstract

    This study examined the relationships among materialism, ecotourism attitude, ecotourism interest, ecotourism intention, and willingness to pay a premium for ecotourism utilizing a model that was developed based on the literature. Data for this study were collected from 2,352 Italian travelers and proposed hypotheses were tested using a structural equation modeling approach. Findings indicated that individuals’ materialistic value has negative relationships with their ecotourism attitude, ecotourism interest, ecotourism intention, and willingness to pay a premium for ecotourism products and services. Findings also suggested that individuals’ ecotourism attitude would positively influence ecotourism intention, ecotourism interest, and willingness to pay a premium for ecotourism products and services.

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