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dc.contributor.authorLu, A.
dc.contributor.authorGursoy, D
dc.contributor.authorChiappa, G.
dc.contributor.authorChiappa, G.
dc.date.accessioned2017-01-30T15:23:19Z
dc.date.available2017-01-30T15:23:19Z
dc.date.created2016-01-19T20:00:27Z
dc.date.issued2015
dc.identifier.citationLu, A. and Gursoy, D. and Chiappa, G. and Chiappa, G. 2015. The Influence of Materialism on Ecotourism Attitudes and Behaviors. Journal of Travel Research. 55 (2): pp. 176-189.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/45783
dc.identifier.doi10.1177/0047287514541005
dc.description.abstract

This study examined the relationships among materialism, ecotourism attitude, ecotourism interest, ecotourism intention, and willingness to pay a premium for ecotourism utilizing a model that was developed based on the literature. Data for this study were collected from 2,352 Italian travelers and proposed hypotheses were tested using a structural equation modeling approach. Findings indicated that individuals’ materialistic value has negative relationships with their ecotourism attitude, ecotourism interest, ecotourism intention, and willingness to pay a premium for ecotourism products and services. Findings also suggested that individuals’ ecotourism attitude would positively influence ecotourism intention, ecotourism interest, and willingness to pay a premium for ecotourism products and services.

dc.publisherSAGE Publications
dc.titleThe Influence of Materialism on Ecotourism Attitudes and Behaviors
dc.typeJournal Article
dcterms.source.volume-
dcterms.source.issn0047-2875
dcterms.source.titleJournal of Travel Research
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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