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Testing advertising via new media: an exploratory study of advertising practitioner attitudes

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Authors
Kerr, G.
Dickinson, Sonia
Waller, D.
Mortimer, K.
Date
2009
Type
Conference Paper

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Citation
Kerr, G. and Dickinson, S. and Waller, D. and Mortimer, K. 2009. Testing advertising via new media: an exploratory study of advertising practitioner attitudes, in Terry Flew (ed), Australia and New Zealand Communication Association Conference, Jun 8 2009. Brisbane, Australia: Australia and New Zealand Communication Association.
Source Title
Australia and New Zealand Communication Association conference
Source Conference
Australia and New Zealand Communication Association Conference
ISBN
School
School of Marketing
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