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dc.contributor.authorKerr, G.
dc.contributor.authorDickinson, Sonia
dc.contributor.authorWaller, D.
dc.contributor.authorMortimer, K.
dc.contributor.editorTerry Flew
dc.date.accessioned2017-01-30T15:25:04Z
dc.date.available2017-01-30T15:25:04Z
dc.date.created2015-03-03T20:13:59Z
dc.date.issued2009
dc.identifier.citationKerr, G. and Dickinson, S. and Waller, D. and Mortimer, K. 2009. Testing advertising via new media: an exploratory study of advertising practitioner attitudes, in Terry Flew (ed), Australia and New Zealand Communication Association Conference, Jun 8 2009. Brisbane, Australia: Australia and New Zealand Communication Association.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/46074
dc.publisherAustralia and New Zealand Communication Association
dc.titleTesting advertising via new media: an exploratory study of advertising practitioner attitudes
dc.typeConference Paper
dcterms.source.titleAustralia and New Zealand Communication Association conference
dcterms.source.seriesAustralia and New Zealand Communication Association conference
dcterms.source.isbn9781741072754
dcterms.source.conferenceAustralia and New Zealand Communication Association Conference
dcterms.source.conference-start-dateJun 8 2009
dcterms.source.conferencelocationBrisbane, Australia
dcterms.source.placeBrisbane, Australia
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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