| dc.contributor.author | Kerr, G. | |
| dc.contributor.author | Dickinson, Sonia | |
| dc.contributor.author | Waller, D. | |
| dc.contributor.author | Mortimer, K. | |
| dc.contributor.editor | Terry Flew | |
| dc.date.accessioned | 2017-01-30T15:25:04Z | |
| dc.date.available | 2017-01-30T15:25:04Z | |
| dc.date.created | 2015-03-03T20:13:59Z | |
| dc.date.issued | 2009 | |
| dc.identifier.citation | Kerr, G. and Dickinson, S. and Waller, D. and Mortimer, K. 2009. Testing advertising via new media: an exploratory study of advertising practitioner attitudes, in Terry Flew (ed), Australia and New Zealand Communication Association Conference, Jun 8 2009. Brisbane, Australia: Australia and New Zealand Communication Association. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/46074 | |
| dc.publisher | Australia and New Zealand Communication Association | |
| dc.title | Testing advertising via new media: an exploratory study of advertising practitioner attitudes | |
| dc.type | Conference Paper | |
| dcterms.source.title | Australia and New Zealand Communication Association conference | |
| dcterms.source.series | Australia and New Zealand Communication Association conference | |
| dcterms.source.isbn | 9781741072754 | |
| dcterms.source.conference | Australia and New Zealand Communication Association Conference | |
| dcterms.source.conference-start-date | Jun 8 2009 | |
| dcterms.source.conferencelocation | Brisbane, Australia | |
| dcterms.source.place | Brisbane, Australia | |
| curtin.department | School of Marketing | |
| curtin.accessStatus | Fulltext not available | |
