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    Key success factors and information availability in cultural heritage tourism attractions

    Access Status
    Fulltext not available
    Authors
    Hughes, Michael
    Carlsen, Jack
    Peel, V.
    Pocock, C.
    Frost, W.
    Date
    2007
    Type
    Conference Paper
    
    Metadata
    Show full item record
    Citation
    Hughes, Michael and Carlsen, Jack and Peel, Vicki and Pocock, Celmara and Frost, Warwick. 2007. Key success factors and information availability in cultural heritage tourism attractions, in McDonnell, I. and Grabowski, S. and March, R. (ed), Council for Australian University Tourism and Hospitality Education Annual Conference (CAUTHE), Tourism - Past Achievements, Future Challenges, 11-14 Feb 2007. Sydney: CAUTHE.
    Source Title
    Proceedings of the 17th Annual CAUTHE conference
    Source Conference
    17th Annual Council for Australian University Tourism and Hospitality Education Conference
    Additional URLs
    http://search.informit.com.au/fullText;dn=535084017235750;res=IELBUS
    Faculty
    Division of Humanities
    CRC for Sustainable Tourism
    Curtin Business School
    Research Centres
    Curtin
    Cooperative Research Centres
    School
    Humanities-Divisional Office
    URI
    http://hdl.handle.net/20.500.11937/46287
    Collection
    • Curtin Research Publications
    Abstract

    Operating a successful cultural heritage tourism (CHT) business requires both knowledge of the heritage conservation needs and sound business practice. Using a combination of qualitative and quantitative methods, this study sought to compare the success factors identified by practitioners with the research effort apparent in the CHT literature. A list of nine key success factors was devised based on existing literature and CHT practitioner interviews. Success factors included: clear objectives and concepts, financial planning; Marketing and market research; understanding visitor flows and location; effective human resource management; understanding differentiation and tourism life cycle; addressing quality and authenticity; having expertise in conservation and promotion; and effective Interpretation The success factors were used to guide a quantitative thematic analysis of 284 publications relating to CHT. Numbers of documents addressing the nine respective success factors was ascertained. Analysis found the bulk of the literature focused on two of the nine success factors, mainly: concepts, objectives; and quality and authenticity. Although five success factors were business practice focussed, only a small proportion of the literature represented these. The analysis identified a disconnect between the research effort in CHT and the knowledge and skills needs of practitioners.

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