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dc.contributor.authorHughes, Michael
dc.contributor.authorCarlsen, Jack
dc.contributor.authorPeel, V.
dc.contributor.authorPocock, C.
dc.contributor.authorFrost, W.
dc.date.accessioned2017-01-30T15:26:13Z
dc.date.available2017-01-30T15:26:13Z
dc.date.created2008-11-12T23:32:44Z
dc.date.issued2007
dc.identifier.citationHughes, Michael and Carlsen, Jack and Peel, Vicki and Pocock, Celmara and Frost, Warwick. 2007. Key success factors and information availability in cultural heritage tourism attractions, in McDonnell, I. and Grabowski, S. and March, R. (ed), Council for Australian University Tourism and Hospitality Education Annual Conference (CAUTHE), Tourism - Past Achievements, Future Challenges, 11-14 Feb 2007. Sydney: CAUTHE.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/46287
dc.description.abstract

Operating a successful cultural heritage tourism (CHT) business requires both knowledge of the heritage conservation needs and sound business practice. Using a combination of qualitative and quantitative methods, this study sought to compare the success factors identified by practitioners with the research effort apparent in the CHT literature. A list of nine key success factors was devised based on existing literature and CHT practitioner interviews. Success factors included: clear objectives and concepts, financial planning; Marketing and market research; understanding visitor flows and location; effective human resource management; understanding differentiation and tourism life cycle; addressing quality and authenticity; having expertise in conservation and promotion; and effective Interpretation The success factors were used to guide a quantitative thematic analysis of 284 publications relating to CHT. Numbers of documents addressing the nine respective success factors was ascertained. Analysis found the bulk of the literature focused on two of the nine success factors, mainly: concepts, objectives; and quality and authenticity. Although five success factors were business practice focussed, only a small proportion of the literature represented these. The analysis identified a disconnect between the research effort in CHT and the knowledge and skills needs of practitioners.

dc.publisherUniversity of Technology Sydney
dc.relation.urihttp://search.informit.com.au/fullText;dn=535084017235750;res=IELBUS
dc.titleKey success factors and information availability in cultural heritage tourism attractions
dc.typeConference Paper
dcterms.source.titleProceedings of the 17th Annual CAUTHE conference
dcterms.source.seriesProceedings of the 17th Annual CAUTHE conference
dcterms.source.conference17th Annual Council for Australian University Tourism and Hospitality Education Conference
dcterms.source.conference-start-dateFeb 11 2007
dcterms.source.conferencelocationManly, Australia
dcterms.source.placeSydney
curtin.departmentHumanities-Divisional Office
curtin.identifierEPR-2376
curtin.accessStatusFulltext not available
curtin.facultyDivision of Humanities
curtin.facultyCRC for Sustainable Tourism
curtin.facultyCurtin Business School
curtin.facultyResearch Centres
curtin.facultyCurtin
curtin.facultyCooperative Research Centres


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