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    The role of grower collaborative marketing groups in developing countries

    117844_5758_Stewart Post-harvest 2007.pdf (121.5Kb)
    Access Status
    Open access
    Authors
    Murray-Prior, Roy
    Date
    2007
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Murray-Prior, Roy. 2007. The role of grower collaborative marketing groups in developing countries. Stewart Postharvest Review 3 (6): pp. 1-10.
    Source Title
    Stewart Postharvest Review
    DOI
    10.2212/spr.2007.6.15
    ISSN
    1745-9656
    Faculty
    School of Agriculture and Environment
    Faculty of Science and Engineering
    Department of Agribusiness and Wine Science
    School
    Department of Agribusiness
    Remarks

    © 2007 Stewart Postharvest Solutions (UK) Ltd.

    URI
    http://hdl.handle.net/20.500.11937/46521
    Collection
    • Curtin Research Publications
    Abstract

    Purpose of the review: The purpose of this review is to analyse whether collaborative marketing groups are an appropriate form to facilitate the marketing and distribution of product for smallholders in developing economies. It will try to answer the question: Under which conditions would farmers benefit from action to establish a collaborative group to market their product?Main findings: Collaborative marketing groups may be appropriate when certain prerequisites exist. These are a comparative advantage for the group over alternative marketing organisations and trust among the members of the group. A range of other enhancing factors (e.g. the type of comparative advantage, the type of product, supporting organisations and resources) will influence its chances of success and be instrumental in determining which type of collaborative marketing group will be most appropriate. They should not be used as instruments to implement government policy and to overcome all the market failures that constrain farmer development.Directions for future research: Further research is required in developing countries into the relative importance of a range of factors identified as relevant to group success and into the roles and processes used to facilitate their development.

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