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    Music CD purchase decisions

    Access Status
    Fulltext not available
    Authors
    North, Adrian
    Oishi, Atsuko
    Date
    2006
    Type
    Journal Article
    
    Metadata
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    Citation
    North, Adrian C. and Oishi, Atsuko. 2006. Music CD purchase decisions. Journal of Applied Social Psychology. 36 (12): pp. 3043-3084.
    Source Title
    Journal of Applied Social Psychology
    DOI
    10.1111/j.0021-9029.2006.00142.x
    ISSN
    0021-9029
    URI
    http://hdl.handle.net/20.500.11937/46655
    Collection
    • Curtin Research Publications
    Abstract

    The increasing ease and frequency of digital music piracy and the global nature of the music industry make it important to understand why consumers in different national markets purchase music CDs. Study 1 identified 5 factors underlying CD purchasing, noting these differences between British and Japanese participants. Study 2 investigated relationships between these 5 factors and individual-difference variables. Compliance was unrelated to scores on the Friendship factor. Experience seeking and scores on the Re-Experience the Music factor were correlated negatively. Scores on the Friendship factor and innovativeness were unrelated, although innovativeness and scores on the Need to Control and Be Involved With Music factor were positively associated with product, purchase decision, and consumption involvements. Implications for marketing and future research are discussed.

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