Music CD purchase decisions
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The increasing ease and frequency of digital music piracy and the global nature of the music industry make it important to understand why consumers in different national markets purchase music CDs. Study 1 identified 5 factors underlying CD purchasing, noting these differences between British and Japanese participants. Study 2 investigated relationships between these 5 factors and individual-difference variables. Compliance was unrelated to scores on the Friendship factor. Experience seeking and scores on the Re-Experience the Music factor were correlated negatively. Scores on the Friendship factor and innovativeness were unrelated, although innovativeness and scores on the Need to Control and Be Involved With Music factor were positively associated with product, purchase decision, and consumption involvements. Implications for marketing and future research are discussed.
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Butcher, Luke; Marchegiani, Chris (2010)Digital Music is purchased online by an increasing number of consumers and looks set to grow. The purpose of this research is to provide an explanation of factors influencing purchase intention of the Australian consumer ...
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North, Adrian (2010)Several studies have investigated the relationship between (usually a narrow set of) personality dimensions and liking for a small number of individual musical styles. To date there has been no attempt to investigate, ...