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    The determinants of mobile subscriber retention in Sweden

    Access Status
    Fulltext not available
    Authors
    Srinuan, Pratompong
    Bohlin, Erik
    Madden, Gary
    Date
    2012
    Type
    Journal Article
    
    Metadata
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    Citation
    Srinuan, Pratompong and Bohlin, Erik and Madden, Gary. 2012. The determinants of mobile subscriber retention in Sweden. Applied Economics Letters 19 (5): pp. 453-457.
    Source Title
    Applied Economics Letters
    DOI
    10.1080/13504851.2011.583209
    ISSN
    1350-4851
    URI
    http://hdl.handle.net/20.500.11937/46794
    Collection
    • Curtin Research Publications
    Abstract

    A binomial logit model is estimated on individual telecommunications service use data. The model examines whether operator-specific switching costs and termination-based prices impact on retention. The results show that service attributes (brand image and on-net prices) are significant in retaining subscribers. As customers of larger networks face higher switching costs, only the largest operator can use termination-based pricing to retain mobile subscribers.

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