The determinants of mobile subscriber retention in Sweden
| dc.contributor.author | Srinuan, Pratompong | |
| dc.contributor.author | Bohlin, Erik | |
| dc.contributor.author | Madden, Gary | |
| dc.date.accessioned | 2017-01-30T15:29:18Z | |
| dc.date.available | 2017-01-30T15:29:18Z | |
| dc.date.created | 2013-03-06T20:00:35Z | |
| dc.date.issued | 2012 | |
| dc.identifier.citation | Srinuan, Pratompong and Bohlin, Erik and Madden, Gary. 2012. The determinants of mobile subscriber retention in Sweden. Applied Economics Letters 19 (5): pp. 453-457. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/46794 | |
| dc.identifier.doi | 10.1080/13504851.2011.583209 | |
| dc.description.abstract |
A binomial logit model is estimated on individual telecommunications service use data. The model examines whether operator-specific switching costs and termination-based prices impact on retention. The results show that service attributes (brand image and on-net prices) are significant in retaining subscribers. As customers of larger networks face higher switching costs, only the largest operator can use termination-based pricing to retain mobile subscribers. | |
| dc.publisher | Routledge | |
| dc.subject | termination-based price - discrimination | |
| dc.subject | subscriber retention | |
| dc.subject | switching costs | |
| dc.title | The determinants of mobile subscriber retention in Sweden | |
| dc.type | Journal Article | |
| dcterms.source.volume | 19 | |
| dcterms.source.number | 5 | |
| dcterms.source.startPage | 453 | |
| dcterms.source.endPage | 457 | |
| dcterms.source.issn | 1350-4851 | |
| dcterms.source.title | Applied Economics Letters | |
| curtin.department | ||
| curtin.accessStatus | Fulltext not available |