Curtin University Homepage
  • Library
  • Help
    • Admin

    espace - Curtin’s institutional repository

    JavaScript is disabled for your browser. Some features of this site may not work without it.
    View Item 
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item

    Consumer ethnocentrism: Reconceptualization and cross-cultural validation

    226739_226739.pdf (173.8Kb)
    Access Status
    Open access
    Authors
    Sharma, Piyush
    Date
    2015
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Sharma, P. 2015. Consumer ethnocentrism: Reconceptualization and cross-cultural validation. Journal of International Business Studies. 46: pp. 381-389.
    Source Title
    Journal of International Business Studies
    DOI
    10.1057/jibs.2014.42
    ISSN
    0047-2506
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/46991
    Collection
    • Curtin Research Publications
    Abstract

    Consumer ethnocentrism (CE) is a popular construct in international marketing research and is generally measured using the CETSCALE, a reliable scale with proven predictive validity but with limited evidence about its construct validity, dimensionality and cross-cultural measurement invariance. This note addresses these gaps by reconceptualizing CE as an attitude construct consisting of three dimensions: (1) affective reaction, (2) cognitive bias and (3) behavioral preference. A revised CE scale (CES) is developed and tested using two empirical studies with adult consumers from four different countries (China, India, UK and USA), showing that CES is a reliable, valid and cross-culturally invariant scale and it explains greater variance than the CETSCALE and other similar scales, in customer evaluations and behavioral intentions for a wide range of products and services.

    Related items

    Showing items related by title, author, creator and subject.

    • Conceptualising luxury brand attachment: scale development and validation
      Shimul, Anwar Sadat ; Phau, Ian ; Lwin, M. (2019)
      © 2019, Springer Nature Limited. This paper aims to conceptualise consumer’s luxury brand attachment by developing and validating a psychometric scale through five studies. Study 1 generates and selects potential scale ...
    • Looking beyond impulse buying: A cross-cultural and multi-domain investigation of consumer impulsiveness
      Sharma, Piyush ; Sivakumaran, B.; Marshall, R. (2014)
      Purpose: This paper aims to conceptualize consumer impulsiveness (CI) as a global trait to explore its influence on a wider range of consumer behaviours and also presents a revised CI scale. Prior research on CI focuses ...
    • The factors of consumer confidence recovery after scandals in food supply chain safety
      Wang, S.; Alexander, Paul (2018)
      Purpose: Viewing consumer confidence as a set of static factors has informed previous research and underpinned strategies used in recovering from food safety quality failures, but this approach has not delivered reliable ...
    Advanced search

    Browse

    Communities & CollectionsIssue DateAuthorTitleSubjectDocument TypeThis CollectionIssue DateAuthorTitleSubjectDocument Type

    My Account

    Admin

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    Follow Curtin

    • 
    • 
    • 
    • 
    • 

    CRICOS Provider Code: 00301JABN: 99 143 842 569TEQSA: PRV12158

    Copyright | Disclaimer | Privacy statement | Accessibility

    Curtin would like to pay respect to the Aboriginal and Torres Strait Islander members of our community by acknowledging the traditional owners of the land on which the Perth campus is located, the Whadjuk people of the Nyungar Nation; and on our Kalgoorlie campus, the Wongutha people of the North-Eastern Goldfields.