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    Effects of Intrinsic and Extrinsic Quality Cues and Perceived Risk on Visitors’ Satisfaction and Loyalty

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    Fulltext not available
    Authors
    Hossain, M.E.
    Quaddus, Mohammed
    Shanka, Tekle
    Date
    2015
    Type
    Journal Article
    
    Metadata
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    Citation
    Hossain, M.E. and Quaddus, M. and Shanka, T. 2015. Effects of Intrinsic and Extrinsic Quality Cues and Perceived Risk on Visitors’ Satisfaction and Loyalty. Journal of Quality Assurance in Hospitality & Tourism. 16 (2) : pp. 119-140.
    Source Title
    Journal of Quality Assurance in Hospitality & Tourism
    DOI
    10.1080/1528008X.2015.1013405
    ISSN
    15280098
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/4705
    Collection
    • Curtin Research Publications
    Abstract

    This empirical study was conducted to explore the effects of intrinsic and extrinsic quality cues on different causal relationships of risk on visitors’ satisfaction and loyalty at the tourism destination level. In total, 602 samples were collected from Cox’s Bazar, Bangladesh using the six-point Likert Scale. The data were then analyzed using a partial least squares (PLS) based structural equation modeling (SEM) approach. The result strongly supports that quality cues have direct influence on satisfaction and satisfaction has a direct influence on loyalty. The theoretical and managerial implications are presented based on the study findings. Recommendations and future research directions are also proposed.

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