Qualitative Research Methods in Social Marketing
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Authors
Pettigrew, Simone
Roberts, M.
Date
2011Type
Book Chapter
Metadata
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Pettigrew, S. and Roberts, M. 2011. Qualitative Research Methods in Social Marketing. In The SAGE Handbook of Social Marketing, ed. Gerard Hastings, Kathryn Angus and Carol Bryant, 208-223. United Kingdom: SAGE Pubications Ltd.
Source Title
The SAGE Handbook of Social Marketing