Qualitative Research Methods in Social Marketing
| dc.contributor.author | Pettigrew, Simone | |
| dc.contributor.author | Roberts, M. | |
| dc.contributor.editor | Gerard Hastings | |
| dc.contributor.editor | Kathryn Angus | |
| dc.contributor.editor | Carol Bryant | |
| dc.date.accessioned | 2017-01-30T15:33:06Z | |
| dc.date.available | 2017-01-30T15:33:06Z | |
| dc.date.created | 2015-03-03T03:51:05Z | |
| dc.date.issued | 2011 | |
| dc.identifier.citation | Pettigrew, S. and Roberts, M. 2011. Qualitative Research Methods in Social Marketing. In The SAGE Handbook of Social Marketing, ed. Gerard Hastings, Kathryn Angus and Carol Bryant, 208-223. United Kingdom: SAGE Pubications Ltd. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/47413 | |
| dc.publisher | SAGE Pubications Ltd | |
| dc.title | Qualitative Research Methods in Social Marketing | |
| dc.type | Book Chapter | |
| dcterms.source.startPage | 208 | |
| dcterms.source.endPage | 223 | |
| dcterms.source.title | The SAGE Handbook of Social Marketing | |
| dcterms.source.isbn | 978-1-84920-188-9 | |
| dcterms.source.place | United Kingdom | |
| dcterms.source.chapter | 28 | |
| curtin.accessStatus | Fulltext not available |
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