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    Tourism market recovery in the Maldives after the 2004 Indian Ocean tsunami

    Access Status
    Fulltext not available
    Authors
    Carlsen, Jack
    Hughes, Michael
    Date
    2007
    Type
    Journal Article
    
    Metadata
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    Citation
    Carlsen, Jack and Hughes, Michael. 2008. Tourism market recovery in the Maldives after the 2004 Indian Ocean tsunami. Journal of Travel and Tourism Marketing. 23 (2): pp. 139-149.
    Source Title
    Journal of Travel and Tourism Marketing
    DOI
    10.1300/J073v23n02_11
    ISSN
    10548408
    Faculty
    Curtin Business School
    School of Marketing
    School
    CBS - Faculty Office
    URI
    http://hdl.handle.net/20.500.11937/47708
    Collection
    • Curtin Research Publications
    Abstract

    This paper will use a range of tourism data and a case study to examine the rates of recovery of ten source markets for the Maldives in the wake of the 2004 Indian Ocean tsunami. The market response and recovery rates for these ten markets varied significantly and the reasons for this will be explored. It is evident that a ‘one size fits all’ marketing strategy will not in itself be sufficient to achieve acceptable rates of recovery following a disaster. The strategies, opportunities and rates of market recovery experienced in the Maldives will provide useful insights for the marketing and monitoring of other destinations that have experienced a crisis or disaster.

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