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dc.contributor.authorCarlsen, Jack
dc.contributor.authorHughes, Michael
dc.identifier.citationCarlsen, Jack and Hughes, Michael. 2008. Tourism market recovery in the Maldives after the 2004 Indian Ocean tsunami. Journal of Travel and Tourism Marketing. 23 (2): pp. 139-149.

This paper will use a range of tourism data and a case study to examine the rates of recovery of ten source markets for the Maldives in the wake of the 2004 Indian Ocean tsunami. The market response and recovery rates for these ten markets varied significantly and the reasons for this will be explored. It is evident that a ‘one size fits all’ marketing strategy will not in itself be sufficient to achieve acceptable rates of recovery following a disaster. The strategies, opportunities and rates of market recovery experienced in the Maldives will provide useful insights for the marketing and monitoring of other destinations that have experienced a crisis or disaster.

dc.publisherThe Haworth Press
dc.titleTourism market recovery in the Maldives after the 2004 Indian Ocean tsunami
dc.typeJournal Article
dcterms.source.titleJournal of Travel and Tourism Marketing
curtin.departmentCBS - Faculty Office
curtin.accessStatusFulltext not available
curtin.facultyCurtin Business School
curtin.facultySchool of Marketing

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