Bali as a tourist destination - students' perceptions

Shanka, Tekle; Alamsyah, Rhesa

Access Status

Fulltext not available

Authors

Shanka, Tekle

Alamsyah, Rhesa

Date

2012

Type

Conference Paper

Metadata

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Citation

Shanka, Tekle and Alamsyah, Rhesa Pradana. 2012. Bali as a tourist destination - students' perceptions, in E. Kaynak and T. Harcar (ed), 21st Annual World Business Congress, Jul 4-8 2012. Helsinki, Finland: International Management Development Association (IMDA).

Source Title

Proceedings of the International Management Development Association conference

Source Conference

International Management Development Association Conference

URI

http://hdl.handle.net/20.500.11937/48045

Collection

Curtin Research Publications

Abstract

This paper presents the findings of a student survey of perceptions of a tourist destination. A convenience sample of 300 higher education students in a large Australian university participated in self-completion survey. Of these 229 students had not visited the destination in the past – hence their responses were based on an organic image of the destination. Data were factor analyzed and five components (factors) were identified. These were: scenic, relaxing, safe, accessible, and historical. Results were discussed and future research directions were suggested.