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dc.contributor.authorShanka, Tekle
dc.contributor.authorAlamsyah, Rhesa
dc.contributor.editorErdener Kaynak and Talha D. Harcar
dc.identifier.citationShanka, Tekle and Alamsyah, Rhesa Pradana. 2012. Bali as a tourist destination - students' perceptions, in E. Kaynak and T. Harcar (ed), 21st Annual World Business Congress, Jul 4-8 2012. Helsinki, Finland: International Management Development Association (IMDA).

This paper presents the findings of a student survey of perceptions of a tourist destination. A convenience sample of 300 higher education students in a large Australian university participated in self-completion survey. Of these 229 students had not visited the destination in the past – hence their responses were based on an organic image of the destination. Data were factor analyzed and five components (factors) were identified. These were: scenic, relaxing, safe, accessible, and historical. Results were discussed and future research directions were suggested.

dc.publisherThe International Management Development Association (IMDA)
dc.titleBali as a tourist destination - students' perceptions
dc.typeConference Paper
dcterms.source.titleProceedings of the International Management Development Association conference
dcterms.source.seriesProceedings of the International Management Development Association conference
dcterms.source.conferenceInternational Management Development Association Conference
dcterms.source.conference-start-dateJul 4 2012
dcterms.source.conferencelocationHelsinki, Finland
dcterms.source.placeHummelstown, PA, USA
curtin.accessStatusFulltext not available

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