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dc.contributor.authorQuintal, V.
dc.contributor.authorShanka, Tekle
dc.contributor.authorChuanuwatanakul, P.
dc.date.accessioned2017-01-30T15:37:55Z
dc.date.available2017-01-30T15:37:55Z
dc.date.created2015-12-10T04:25:51Z
dc.date.issued2013
dc.identifier.citationQuintal, V. and Shanka, T. and Chuanuwatanakul, P. 2013. Mediating effects of study outcomes on student experience and loyalty: A comparison of home and international students. In Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices, 61-83.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/48164
dc.identifier.doi10.4018/978-1-4666-4014-6.ch006
dc.description.abstract

© 2013 by IGI Global. All rights reserved. This paper aims to examine whether expectations of the student experience have an impact on student loyalty that is mediated by expectations of study outcomes at their university. To achieve this, a 15-minute pen and paper survey was self-administered to a convenience sample of students at a major university in Western Australia. The total sample size was 400 students, with 200 students each drawn from the home and international student populations. Findings suggest the university's image and facilities that prepare students for career, personal and academic development were positively related to home student loyalty, while teaching and support services that prepare students for career development were positively related to both home and international students' loyalty. Since the global trend is toward a customeroriented model, universities can remain competitive by providing the 'gestalt' student experience that helps students to achieve their study outcomes and develop loyalty toward their university.

dc.titleMediating effects of study outcomes on student experience and loyalty: A comparison of home and international students
dc.typeBook Chapter
dcterms.source.startPage61
dcterms.source.endPage83
dcterms.source.titleMarketing Strategies for Higher Education Institutions: Technological Considerations and Practices
dcterms.source.isbn1466640146
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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