Corporate Social Responsibility programs of Big Food in Australia: A content analysis of industry documents
MetadataShow full item record
Objective: To examine Corporate Social Responsibility (CSR) tactics by identifying the key characteristics of CSR strategies as described in the corporate documents of selected 'Big Food' companies. Methods: A mixed methods content analysis was used to analyse the information contained on Australian Big Food company websites. Data sources included company CSR reports and web-based content that related to CSR initiatives employed in Australia. Results: A total of 256 CSR activities were identified across six organisations. Of these, the majority related to the categories of environment (30.5%), responsibility to consumers (25.0%) or community (19.5%). Conclusions: Big Food companies appear to be using CSR activities to: 1) build brand image through initiatives associated with the environment and responsibility to consumers; 2) target parents and children through community activities; and 3) align themselves with respected organisations and events in an effort to transfer their positive image attributes to their own brands. Implications: Results highlight the type of CSR strategies Big Food companies are employing. These findings serve as a guide to mapping and monitoring CSR as a specific form of marketing.
Showing items related by title, author, creator and subject.
The impact of unhealthy food sponsorship vs. pro-health sponsorship models on young adults' food preferences: A randomised controlled trialDixon, H.; Scully, M.; Wakefield, M.; Kelly, B.; Pettigrew, Simone; Chapman, K.; Niederdeppe, J. (2018)Background: Unhealthy foods are promoted heavily, through food company sponsorship of elite sport, resulting in extensive exposure among young adults who are avid sport spectators. This study explores the effects of ...
The illusion of choice: an exploratory study looking at the top 10 food companies in Australia and their brand connectionsVidler, Abbie-Clare; Stoneham, Melissa; Edmunds, Melinda; Sartori, Ainslie (2018)© 2018 The Authors. Objective: To identify the brands owned by each of the 10 top grossing food companies operating in Australia and visually represent them on an infographic. Methods: Desktop research was conducted to ...
Cahaya, Fitra Roman (2011)This thesis examines the extent of voluntary Labour Practices and Decent Work Disclosures (LPDWD) in Indonesia Stock Exchange (IDX) listed companies’ annual reports and the factors influencing that level from an isomorphic ...