The illusion of choice: an exploratory study looking at the top 10 food companies in Australia and their brand connections
MetadataShow full item record
© 2018 The Authors. Objective: To identify the brands owned by each of the 10 top grossing food companies operating in Australia and visually represent them on an infographic. Methods: Desktop research was conducted to determine Australia's 10 largest food companies based on revenue. Brand ownership for each of the companies was traced through financial records and company publications. This information was then visually documented in the form of an infographic ‘food web’ to clearly illustrate company and brand ownership. Results: Fonterra, Coca-Cola Amatil, Lion, Murray Goulburn, George Weston Foods, Wilmar, Nestle, Mondelez, Parmalat and Asahi were determined as the top 10 food companies operating in Australia. The food web illustrated that brand ownership ranged from 75 (Nestle) to four (Fonterra) brands per company. Conclusions: The food web illustrates the dominance of each of these major companies within Australia and shows how their diverse brand ownership limits consumer choice. Implications for public health: This study expands on current knowledge and further defines the breadth of market influence that the top 10 food companies have within the Australian food context, and how they use their brand power to create an illusion of choice for consumers. The food web will assist in promoting transparency of brand ownership in the Australian food market, therefore allowing consumers to make an informed decision about the food they purchase, and will allow community and other organisations to make an informed decision about which companies they form partnerships with.
Showing items related by title, author, creator and subject.
Community junior sport sponsorship: an online experiment assessing children’s responses to unhealthy food v. pro-health sponsorship optionsDixon, H.; Scully, M.; Wakefield, M.; Kelly, B.; Pettigrew, Simone (2017)Copyright © The Authors 2017 Objective: To explore children’s responses to sponsorship of community junior sport by unhealthy food brands and investigate the utility of alternative, pro-health sponsorship options. Design: ...
The impact of unhealthy food sponsorship vs. pro-health sponsorship models on young adults' food preferences: A randomised controlled trialDixon, H.; Scully, M.; Wakefield, M.; Kelly, B.; Pettigrew, Simone; Chapman, K.; Niederdeppe, J. (2018)Background: Unhealthy foods are promoted heavily, through food company sponsorship of elite sport, resulting in extensive exposure among young adults who are avid sport spectators. This study explores the effects of ...
Corporate Social Responsibility programs of Big Food in Australia: A content analysis of industry documentsRichards, Z.; Thomas, S.; Randle, M.; Pettigrew, Simone (2015)Objective: To examine Corporate Social Responsibility (CSR) tactics by identifying the key characteristics of CSR strategies as described in the corporate documents of selected 'Big Food' companies. Methods: A mixed methods ...