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    From managing information to managing relationships: Reframing the role of ICT

    20932_downloaded_stream_388.pdf (115.4Kb)
    Access Status
    Open access
    Authors
    Galbreath, Jeremy
    Date
    2007
    Type
    Working Paper
    
    Metadata
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    Citation
    Galbreath, Jeremy (2007) From managing information to managing relationships: Reframing the role of ICT, Graduate School of Business Working Paper Series: no. 67, Curtin University of Technology, Graduate School of Business.
    Faculty
    Curtin Business School
    Graduate School of Business
    URI
    http://hdl.handle.net/20.500.11937/4881
    Collection
    • Curtin Research Publications
    Abstract

    Today, one could argue that business is in a relationship age rather than an information age. In a relationship age economy, competitive success largely depends on managing the complex interdependencies of the firm?s relationship assets. Indeed, the firm?s relationship assets?its customer assets, employee assets, partner assets and supplier assets?lie at the heart of a firm?s ability to create value. To more effectively manage relationship assets, firms should strategically apply ICT within a framework that allows them to assess, monitor and measure such assets. In this article, one such framework is proposed. Important ICT that are necessary for the effective management of relationship assets are also described.

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