Show simple item record

dc.contributor.authorMeersman, Davor
dc.contributor.authorDebruyne, C.
dc.contributor.editorW. Abramowicz, L. Maciaszek, K. Wecel
dc.identifier.citationMeersman, D. and Debruyne, C. 2011. Business Information Systems Workshops. In Purchase intent, online offers and product innovation: misunderstandings in the menage a trois, ed. W. Abramowicz, L. Maciaszek, K. Wecel, 132-143. Germany: Springer.

We discuss a semantic platform that matches a customer’s purchase intent against vendor offers. The customers’ perception on particular products, including evolving needs and preferences, were captured in a request and product ontology, in turn used to annotate vendor offers. During the project, however, we observed an important gap between the intent descriptions of users and the available data in product descriptions. We argue that through the inclusion of peripheral data, vendors are able to innovate according to customer preference, and users receive increasingly relevant results. We present a method that is essentially a customer-driven innovation system using product innovation ontologies.

dc.subjectonline commerce
dc.subjectproduct ontology
dc.subjectperipheral data
dc.subjectpurchase intent
dc.subjectproduct innovation
dc.titleBusiness Information Systems Workshops
dc.typeBook Chapter
dcterms.source.titlePurchase intent, online offers and product innovation: misunderstandings in the menage a trois
curtin.departmentDigital Ecosystems and Business Intelligence Institute (DEBII)
curtin.accessStatusFulltext not available

Files in this item


This item appears in the following Collection(s)

Show simple item record