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dc.contributor.authorCrockett, D.
dc.contributor.authorDowney, H.
dc.contributor.authorFirat, A.
dc.contributor.authorOzanne, J.
dc.contributor.authorPettigrew, Simone
dc.date.accessioned2017-03-15T22:06:35Z
dc.date.available2017-03-15T22:06:35Z
dc.date.created2017-02-24T00:09:11Z
dc.date.issued2013
dc.identifier.citationCrockett, D. and Downey, H. and Firat, A. and Ozanne, J. and Pettigrew, S. 2013. Conceptualizing a transformative research agenda. Journal of Business Research. 66: pp. 1171-1178.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/49665
dc.description.abstract

Transformative consumer researchers seek to enhance consumer well-being by tackling some of the more difficult and intractable social problems and getting the results into the hands of stakeholders who can apply the research findings. Although traditional research approaches offer a viable path for doing research seekingpositive social change, alternative research approaches exist that are uniquely suited to the challenges of Transformative Consumer Research. This article examines the standard research process from the perspective of a transformative research agenda to highlight steps in the process that can be better adapted and suggests innovations inspired from other translational research programs.

dc.publisherElsevier
dc.titleConceptualizing a transformative research agenda
dc.typeJournal Article
dcterms.source.volume66
dcterms.source.startPage1171
dcterms.source.endPage1178
dcterms.source.issn01482963
dcterms.source.titleJournal of Business Research
curtin.departmentUniversity of Western Australia
curtin.accessStatusFulltext not available


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