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    Toward a perspective of cultural friction in international business

    Access Status
    Fulltext not available
    Authors
    Luo, Yadong
    Shenkar, O.
    Date
    2011
    Type
    Journal Article
    
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    Citation
    Luo, Y. and Shenkar, O. 2011. Toward a perspective of cultural friction in international business. Journal of International Management. 17 (1): pp. 1-14.
    Source Title
    Journal of International Management
    DOI
    10.1016/j.intman.2010.09.001
    ISSN
    1075-4253
    School
    School of Management
    URI
    http://hdl.handle.net/20.500.11937/50080
    Collection
    • Curtin Research Publications
    Abstract

    This article introduces a new lens that addresses cultural interaction in global business. Shifting away from viewing culture in terms of its differences, the cultural friction lens captures the nature and magnitude of interaction between the cultural systems engaged in cross-border businesses. In this study we present that (1) cultural distance may not transform into a clash, or yield any meaningful interaction effect, negative or positive, until organizations truly engage in interactions; (2) cultural friction is situation-specific, subject to the influence of "drag" parameters, such as entry mode (e.g., contract vs. equity; greenfield vs. acquisition), workflow interdependence, breath of local stakeholders, speed and stage of international expansion, and depth of localization; and (3) cultural friction can be curtailed through a series of managerial mechanisms, or lubricants, around the points of cross-border contact. We also develop a measure of cultural friction and assess the implications for extant theories as well as for future theory development in international business.

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