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    AbsolutelyBest ham to Pocatello, Idaho, USA: Arrival delay in customer’s order

    Access Status
    Fulltext not available
    Authors
    Woodside, Arch
    Date
    2016
    Type
    Journal Article
    
    Metadata
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    Citation
    Woodside, A. 2016. AbsolutelyBest ham to Pocatello, Idaho, USA: Arrival delay in customer’s order. Journal of Global Scholars of Marketing Science. 26: pp. 337-340.
    Source Title
    Journal of Global Scholars of Marketing Science
    DOI
    10.1080/21639159.2016.1207855
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/51092
    Collection
    • Curtin Research Publications
    Abstract

    A customer goes online at a firm’s (AbsolutelyBest) website and orders a 9-lb ham to be delivered to their daughter’s home in Pocatello, Idaho, on 29 December. The customer pays extra for two-day delivery service. The ham fails to arrive on the 29 December due date. The customer asks for a credit on service not received. Bad weather hit most of the US on 28 December. What should the firm do?

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