AbsolutelyBest ham to Pocatello, Idaho, USA: Arrival delay in customer’s order
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2016Type
Journal Article
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A customer goes online at a firm’s (AbsolutelyBest) website and orders a 9-lb ham to be delivered to their daughter’s home in Pocatello, Idaho, on 29 December. The customer pays extra for two-day delivery service. The ham fails to arrive on the 29 December due date. The customer asks for a credit on service not received. Bad weather hit most of the US on 28 December. What should the firm do?
Citation
Woodside, A. 2016. AbsolutelyBest ham to Pocatello, Idaho, USA: Arrival delay in customer’s order. Journal of Global Scholars of Marketing Science. 26: pp. 337-340.
Source Title
Journal of Global Scholars of Marketing Science
School
School of Marketing
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