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    Part IV Italy: Case 10 Tisens/Tesimo

    Access Status
    Fulltext not available
    Authors
    Volgger, Michael
    Pichler, S.
    Herntrei, M.
    Date
    2015
    Type
    Book Chapter
    
    Metadata
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    Citation
    Volgger, M. and Pichler, S. and Herntrei, M. 2015. Part IV Italy: Case 10 Tisens/Tesimo. In Contemporary destination governance: A case study approach, 121-133. Emerald.
    Source Title
    Contemporary destination governance: A case study approach
    DOI
    10.1108/S2042-144320140000006027
    ISBN
    978-1-78350-112-0
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/51320
    Collection
    • Curtin Research Publications
    Abstract

    The case of Tisens/Tesimo illustrates the critical role of governance in the course of a destination life cycle. In particular, it exemplifies how improving the effectiveness and efficiency of destination governance has the potential to relaunch stagnating or declining destinations. First, Tisens/Tesimo has managed to improve its effectiveness by developing a common strategy in a participatory manner. Second, improving efficiency in networking through an increase in trust also seems to have supported the process of recovery. However, the challenge is to establish cost-efficient collaboration while maintaining the dynamic and adaptive capacity associated with low levels of centralization. In achieving this balance, the destination raises issues about collaborative efficiency.

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