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    Part IV Italy: Case 12 Passeiertal/Val Passiria

    Access Status
    Fulltext not available
    Authors
    Volgger, Michael
    Pichler, S.
    Herntrei, M.
    Date
    2015
    Type
    Book Chapter
    
    Metadata
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    Citation
    Volgger, M. and Pichler, S. and Herntrei, M. 2015. Part IV Italy: Case 12 Passeiertal/Val Passiria. In Contemporary destination governance: A case study approach, 149-159. Emerald.
    Source Title
    Contemporary destination governance: A case study approach
    DOI
    10.1108/S2042-144320140000006030
    ISBN
    978-1-78350-112-0
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/51334
    Collection
    • Curtin Research Publications
    Abstract

    The case of Passeiertal/Val Passiria illustrates how typologies of governance forms help to differentiate cases with concentrated authority from cases with an even distribution of power. In particular, it exemplifies how the interplay between DMOs and powerful private businesses can improve the competitive position of a destination. First, Passeiertal/Val Passiria has managed to develop a common strategy in collaboration with the biggest private player. Second, the whole destination is positioned with the themes driven by the player. The case also shows that property rights theory and principal agent theory may provide useful explanations as to how sustainable destination governance can be improved in situations of significant power asymmetries.

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