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    How can the word "NEW" evoke consumers' experiences of novelty and interest?

    Access Status
    Fulltext not available
    Authors
    Sung, Billy
    Hartley, N.
    Vanman, E.
    Phau, Ian
    Date
    2016
    Type
    Journal Article
    
    Metadata
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    Citation
    Sung, B. and Hartley, N. and Vanman, E. and Phau, I. 2016. How can the word "NEW" evoke consumers' experiences of novelty and interest?. Journal of Retailing and Consumer Services. 31: pp. 166-173.
    Source Title
    Journal of Retailing and Consumer Services
    DOI
    10.1016/j.jretconser.2016.02.010
    Additional URLs
    http://www.elsevier.comj/
    ISSN
    0969-6989
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/51798
    Collection
    • Curtin Research Publications
    Abstract

    © 2016 Elsevier Ltd. This paper examines the role advertising cues play in inducing subjective perceptions of product novelty and how they can evoke consumer interest toward an advertisement. Specifically, it uses behavioral and psychophysiological measures to: (1) investigate the effect of novelty cues on consumers' subjective appraisal of novelty; (2) demonstrate that novelty cues may evoke the emotion of interest; and (3) differentiate the effect of the emotion of interest on liking and arousal. Across two experimental studies, we demonstrated that simply adding the word "new" in an advertisement increases behavioral (i.e., viewing duration) and psychophysiological responses (i.e., cardiac activity) of interest. However, the word "new" did not evoke liking and arousal. This suggests that novelty cues in an advertisement will make the consumers perceive the product to be novel and further evoke consumer interest.

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