Show simple item record

dc.contributor.authorSung, Billy
dc.contributor.authorHartley, N.
dc.contributor.authorVanman, E.
dc.contributor.authorPhau, Ian
dc.identifier.citationSung, B. and Hartley, N. and Vanman, E. and Phau, I. 2016. How can the word "NEW" evoke consumers' experiences of novelty and interest?. Journal of Retailing and Consumer Services. 31: pp. 166-173.

© 2016 Elsevier Ltd. This paper examines the role advertising cues play in inducing subjective perceptions of product novelty and how they can evoke consumer interest toward an advertisement. Specifically, it uses behavioral and psychophysiological measures to: (1) investigate the effect of novelty cues on consumers' subjective appraisal of novelty; (2) demonstrate that novelty cues may evoke the emotion of interest; and (3) differentiate the effect of the emotion of interest on liking and arousal. Across two experimental studies, we demonstrated that simply adding the word "new" in an advertisement increases behavioral (i.e., viewing duration) and psychophysiological responses (i.e., cardiac activity) of interest. However, the word "new" did not evoke liking and arousal. This suggests that novelty cues in an advertisement will make the consumers perceive the product to be novel and further evoke consumer interest.

dc.titleHow can the word "NEW" evoke consumers' experiences of novelty and interest?
dc.typeJournal Article
dcterms.source.titleJournal of Retailing and Consumer Services
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available
curtin.contributor.orcidPhau, Ian [0000-0002-0759-6092]

Files in this item


There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record