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    Conceptualising the Indexical-Iconic Food Authenticity Scale

    Lee S 2016.pdf (7.679Mb)
    Access Status
    Open access
    Authors
    Lee, Sean Hsien-Yang
    Date
    2016
    Supervisor
    Assoc. Prof. Vanessa Quintal
    Prof. Ian Phau
    Type
    Thesis
    Award
    PhD
    
    Metadata
    Show full item record
    Faculty
    Curtin Business School
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/51886
    Collection
    • Curtin Theses
    Abstract

    The current study conducts a systematic review of authenticity research to conceptualise the indexical-iconic approach for food and travel destinations. It develops the Indexical-Iconic Food Authenticity scale which applies a continuum approach in operationalising indexical and iconic authenticity. The empirical model examines country image for its impact on attitude and behavioural intention under four authenticity conditions. Finally, the model examines food orientation and desire for existential authenticity for moderating effects on the attitude-behavioural intention relationships.

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