Conceptualising the Indexical-Iconic Food Authenticity Scale
Access Status
Open access
Authors
Lee, Sean Hsien-Yang
Date
2016Supervisor
Assoc. Prof. Vanessa Quintal
Prof. Ian Phau
Type
Thesis
Award
PhD
Metadata
Show full item recordFaculty
Curtin Business School
School
School of Marketing
Collection
Abstract
The current study conducts a systematic review of authenticity research to conceptualise the indexical-iconic approach for food and travel destinations. It develops the Indexical-Iconic Food Authenticity scale which applies a continuum approach in operationalising indexical and iconic authenticity. The empirical model examines country image for its impact on attitude and behavioural intention under four authenticity conditions. Finally, the model examines food orientation and desire for existential authenticity for moderating effects on the attitude-behavioural intention relationships.
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