Curtin University Homepage
  • Library
  • Help
    • Admin

    espace - Curtin’s institutional repository

    JavaScript is disabled for your browser. Some features of this site may not work without it.
    View Item 
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item

    The 2012 Olympic Ambassadors and sustainable tourism legacy

    52184.pdf (620.0Kb)
    Access Status
    Open access
    Authors
    Nichols, G.
    Ralston, R.
    Holmes, Kirsten
    Date
    2017
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Nichols, G. and Ralston, R. and Holmes, K. 2017. The 2012 Olympic Ambassadors and sustainable tourism legacy. Journal of Sustainable Tourism. 25 (11): pp. 1513-1528.
    Source Title
    Journal of Sustainable Tourism
    DOI
    10.1080/09669582.2017.1291648
    ISSN
    0966-9582
    School
    School of Marketing
    Remarks

    This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Sustainable Tourism, on 17/03/2017 available online: http://www.tandfonline.com//10.1080/09669582.2017.1291648

    URI
    http://hdl.handle.net/20.500.11937/52164
    Collection
    • Curtin Research Publications
    Abstract

    This paper examines the capacity of the London (2012) Olympic Ambassador volunteer programmes to create a sustainable tourism legacy. It contributes to the literature on event legacies, particularly the role of volunteers promoting tourism in their home destination. Using an exploratory inductive approach, semi-structured in-depth interviews were conducted, in 2012 and 2013, with managers of all 11 Ambassador volunteer programmes associated with London and the 10 other regional venues that hosted London Olympic and Paralympic Games events. These show that volunteer Ambassadors enhanced tourist experiences during the Games through the Ambassadors’ pride in their home city, enthusiasm and local knowledge. However, although the Ambassador programmes had aspirations to create a sustainable legacy, in the form of a pool of experienced volunteers to support future events and further tourist visits, this was severely constrained by cuts in local government budgets. The Government Olympic Executive provided a coordinating role leading up to the Games, but neither they nor the London Organising Committee for the Olympic Games provided practical assistance for legacy development. This was a missed opportunity to channel the enthusiasm of mega-event volunteers into further volunteering to promote tourism.

    Related items

    Showing items related by title, author, creator and subject.

    • The role of corporates in creating sustainable Olympic legacies
      Lockstone-Binney, L.; Holmes, Kirsten; Smith, K.; Shipway, R. (2018)
      The Olympic Games is a major stimulus for increased tourism. In recent years, there have been greater calls for this and other mega-events to leave sustainable positive legacies for the host city, partly to offset the ...
    • It's a once-in-a-lifetime experience and opportunity- deal with it! volunteer perceptions of the management of the volunteer experience at the London 2012 Olympic Games
      Holmes, Kirsten; Nichols, G.; Ralston, R. (2018)
      Mega-events such as the Olympic Games involve huge numbers of volunteers from the host community, necessitating the development of a large volunteer program, which will only operate for a short time. Leveraging this ...
    • Researching mega-events under regulatory capitalism
      Nichols, G.; Benson, A.; Holmes, Kirsten (2018)
      A significant legacy of the 2012 Olympic Games was to demonstrate how such an event could be delivered within the governance structure of "regulatory capitalism." The delivery of the London 2012 Games was contracted to a ...
    Advanced search

    Browse

    Communities & CollectionsIssue DateAuthorTitleSubjectDocument TypeThis CollectionIssue DateAuthorTitleSubjectDocument Type

    My Account

    Admin

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    Follow Curtin

    • 
    • 
    • 
    • 
    • 

    CRICOS Provider Code: 00301JABN: 99 143 842 569TEQSA: PRV12158

    Copyright | Disclaimer | Privacy statement | Accessibility

    Curtin would like to pay respect to the Aboriginal and Torres Strait Islander members of our community by acknowledging the traditional owners of the land on which the Perth campus is located, the Whadjuk people of the Nyungar Nation; and on our Kalgoorlie campus, the Wongutha people of the North-Eastern Goldfields.