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    Researching mega-events under regulatory capitalism

    74105.pdf (71.65Kb)
    Access Status
    Open access
    Authors
    Nichols, G.
    Benson, A.
    Holmes, Kirsten
    Date
    2018
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Nichols, G. and Benson, A. and Holmes, K. 2018. Researching mega-events under regulatory capitalism. Event Management. 22 (6): pp. 933-943.
    Source Title
    Event Management
    DOI
    10.3727/152599518X15346132863201
    ISSN
    1525-9951
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/73820
    Collection
    • Curtin Research Publications
    Abstract

    A significant legacy of the 2012 Olympic Games was to demonstrate how such an event could be delivered within the governance structure of "regulatory capitalism." The delivery of the London 2012 Games was contracted to a private company, the London Organizing Committee of the Olympic Games and Paralympic Games (LOCOG). LOCOG subcontracted packages of work, including Games research, which was conducted by a market research company as "sponsorship" in kind. Through an autoethnographic account of researching volunteers at these Games, working with the market research company, it is shown how: public accountability was reduced by the selective availability of research results; the access to research became a marketable resource; and research ethics of the private company were inconsistent with those required within a University. Therefore, the delivery of the Games through regulatory capitalism reinforced the unequal power relationships between the different event stakeholders. This leads to a discussion of implications for researching mega-events and the relationship between academic research and commercial researchers. These include the need for researchers to pay for access and to protect their intellectual property.

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