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    Learning consumer behavior using marketing anthropology methods

    Access Status
    Fulltext not available
    Authors
    Martin, D.
    Woodside, Arch
    Date
    2017
    Type
    Journal Article
    
    Metadata
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    Citation
    Martin, D. and Woodside, A. 2017. Learning consumer behavior using marketing anthropology methods. Journal of Business Research. 74: pp. 110-112.
    Source Title
    Journal of Business Research
    DOI
    10.1016/j.jbusres.2016.10.020
    ISSN
    0148-2963
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/53487
    Collection
    • Curtin Research Publications
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