View Item 

Learning consumer behavior using marketing anthropology methods

Access Status
Fulltext not available
Authors
Martin, D.
Woodside, Arch
Date
2017
Collection
Type
Journal Article
Metadata
Show full item record
Abstract

No Abstract Available

Citation
Martin, D. and Woodside, A. 2017. Learning consumer behavior using marketing anthropology methods. Journal of Business Research. 74: pp. 110-112.
Source Title
Journal of Business Research
URI
DOI
School
School of Marketing