Learning consumer behavior using marketing anthropology methods
| dc.contributor.author | Martin, D. | |
| dc.contributor.author | Woodside, Arch | |
| dc.date.accessioned | 2017-06-23T03:00:12Z | |
| dc.date.available | 2017-06-23T03:00:12Z | |
| dc.date.created | 2017-06-19T03:39:42Z | |
| dc.date.issued | 2017 | |
| dc.identifier.citation | Martin, D. and Woodside, A. 2017. Learning consumer behavior using marketing anthropology methods. Journal of Business Research. 74: pp. 110-112. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/53487 | |
| dc.identifier.doi | 10.1016/j.jbusres.2016.10.020 | |
| dc.publisher | Elsevier | |
| dc.title | Learning consumer behavior using marketing anthropology methods | |
| dc.type | Journal Article | |
| dcterms.source.volume | 74 | |
| dcterms.source.startPage | 110 | |
| dcterms.source.endPage | 112 | |
| dcterms.source.issn | 0148-2963 | |
| dcterms.source.title | Journal of Business Research | |
| curtin.department | School of Marketing | |
| curtin.accessStatus | Fulltext not available |
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