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dc.contributor.authorNunkoo, R.
dc.contributor.authorRamkissoon, Haywantee
dc.date.accessioned2017-06-23T03:01:03Z
dc.date.available2017-06-23T03:01:03Z
dc.date.created2017-06-19T03:39:42Z
dc.date.issued2012
dc.identifier.citationNunkoo, R. and Ramkissoon, H. 2012. Special issue of the European Journal of Tourism Research "Mega Events and Tourism Policies". European Journal of Tourism Research. 5 (1).
dc.identifier.urihttp://hdl.handle.net/20.500.11937/53729
dc.description.abstract

Recent years have witnessed an increasing number of mega events being hosted by destination. The role of mega events in destination development and marketing is well recognized. Such events also help destinations and economies to become distinctive and can aid in the formation of destination images. At the same time, the negative impacts of events have meant that their contributions to the sustainable development of the host destinations have been challenged. Few large-scale events live up to their full potential and deliver their long term promises. Further research is needed to ensure that the long-term benefits of mega events are maximized, their negative impacts are mitigated and their full marketing potentials are reached. With this as background, the purpose of this special issue is to provide event and tourism researchers, scholars, and policy-makers with a point of reference for research on mega events and their implications for tourism policies and planning. The volume consists of four peer-reviewed research papers on this topic.

dc.publisherInternational University College
dc.titleSpecial issue of the European Journal of Tourism Research "Mega Events and Tourism Policies"
dc.typeJournal Article
dcterms.source.volume5
dcterms.source.number1
dcterms.source.issn1994-7658
dcterms.source.titleEuropean Journal of Tourism Research
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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