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dc.contributor.authorWoodside, Arch
dc.contributor.authorLi, X.
dc.contributor.authorMuniz, K.
dc.date.accessioned2017-06-23T03:01:25Z
dc.date.available2017-06-23T03:01:25Z
dc.date.created2017-06-19T03:39:42Z
dc.date.issued2014
dc.identifier.citationWoodside, A. and Li, X. and Muniz, K. 2014. Configural modeling of country-collectors motives, behavior, and assessments of strengths of national-place brands. Advances in Culture, Tourism and Hospitality Research. 9: pp. 97-133.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/53785
dc.identifier.doi10.1108/S1871-317320140000009011
dc.description.abstract

Copyright © 2014 by Emerald Group Publishing Limited All rights of reproduction in any form reserved."Country-collectors" (CCs) are defined here as international leisure travelers who have visited 6 + countries within the five most recent calendar years primarily to pursue leisure activities. The study here contributes by offering an early workbench model of antecedents, paths, and outcomes of country-collectors' evaluations and behavior toward countries as place-brands competing f or such visitors. This study reports findings from a large-scale omnibus survey in three large Japanese cities (total n = 1,200). Key findings support the model and the following conclusions. Generally, country-collectors represent a small share of a nation's adult population (less than 5%) but over 40% of the total leisure trips abroad; country-collectors are classifiable into distinct sub-segments according to the country place-brands that they visit; CC sub-segments, less frequent international leisure travelers, and stay-in-country travelers and non-travelers each offer unique assessments of competing countries as place-brands. National place-brand strategists planning a marketing campaign to influence a given nation's residents to visit a specific destination (e.g., persuading Japanese nationals to visit the United States) may increase the campaign's effectiveness by using this workbench model. The study offers a blueprint of how to appraise strengths and weaknesses of competing national place-brands among realized and potential visitors in specific national markets.

dc.publisherEmerald Group Publishing Limited
dc.titleConfigural modeling of country-collectors motives, behavior, and assessments of strengths of national-place brands
dc.typeJournal Article
dcterms.source.volume9
dcterms.source.startPage97
dcterms.source.endPage133
dcterms.source.issn1871-3173
dcterms.source.titleAdvances in Culture, Tourism and Hospitality Research
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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