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Teaching transmedia to millennials: A critical reflection on the embedding of transmedia skills in the communication curriculum

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Authors
Tombleson, B.
Wolf, Katharina
Gallant, L.
Archer, C.
Desai, R.
Date
2016
Type
Conference Paper

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Citation
Tombleson, B. and Wolf, K. and Gallant, L. and Archer, C. and Desai, R. 2016. Teaching transmedia to millennials: A critical reflection on the embedding of transmedia skills in the communication curriculum, Higher Education Research and Development Society of Australia, pp. 340-350.
Source Title
Research and Development in Higher Education: The Shape of Higher Education,
Source Conference
Higher Education Research and Development Society of Australia
School
School of Marketing
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