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Schwartz, Z.; Uysal, Muzaffer; Webb, T.; Altin, M. (2016)Purpose – This paper aims to improve the accuracy of hotel daily occupancy forecasts – an essential element in the revenue management cycle – by proposing and testing a novel approach. The authors add the hotel competitive-set’s ...
Revenue Management Outsourcing: A Hybrid Model of Transaction Cost Economics and Organizational CapabilityAltin, M.; Uysal, Muzaffer; Schwartz, Z. (2018)© 2017, © The Author(s) 2017. Hotel revenue management is an activity domain that is uniquely technical, complex, and dynamic, and as such, it is often outsourced. This study explores the motivation of hotels to outsource ...
Rageh, Ahmed (2011)Customer experience theory, research, and practice represent an evolving area of study within the marketing discipline. Despite its importance, the customer experience concept remains vague and lacks a thorough theoretical ...