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Schwartz, Z.; Uysal, Muzaffer; Webb, T.; Altin, M. (2016)Purpose – This paper aims to improve the accuracy of hotel daily occupancy forecasts – an essential element in the revenue management cycle – by proposing and testing a novel approach. The authors add the hotel competitive-set’s ...
Rageh, Ahmed (2011)Customer experience theory, research, and practice represent an evolving area of study within the marketing discipline. Despite its importance, the customer experience concept remains vague and lacks a thorough theoretical ...
Lim, C.; Chan, Felix (2011)Seasonality has attracted considerable interest in empirical tourism research and forecasting. However, the analysis of such recurring phenomenon is sparse in hospitality research, with very few studies to date having ...