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    Exploring the effects of a ‘new’ listing of a UNESCO World Heritage Site: the case of Singapore Botanic Gardens

    Access Status
    Fulltext not available
    Authors
    Lee, Sean
    Phau, Ian
    Quintal, Vanessa
    Date
    2017
    Type
    Journal Article
    
    Metadata
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    Citation
    Lee, S. and Phau, I. and Quintal, V. 2017. Exploring the effects of a ‘new’ listing of a UNESCO World Heritage Site: the case of Singapore Botanic Gardens. Journal of Heritage Tourism: pp. 1-17.
    Source Title
    Journal of Heritage Tourism
    DOI
    10.1080/1743873X.2017.1354005
    ISSN
    1743-873X
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/56186
    Collection
    • Curtin Research Publications
    Abstract

    © 2017 Informa UK Limited, trading as Taylor & Francis Group This study examines how the United Nations Education, Scientific and Cultural Organization World Heritage Site (WHS) listing impacts on push-pull factors, satisfaction and revisit intention. Data were collected on visitors to the Singapore Botanic Gardens before and after the WHS listing was awarded. The pre-listing and post-listing samples were compared and results revealed significant differences between the samples. Differences were observed for the importance of various push and pull factors as well as satisfaction and revisit intention. This study provides researchers and practitioners with greater insight into the effects of the WHS listing and recommends potential strategies for future marketing communications.

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